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Snapchat Is Your New Travel Guide

HomeNews hubTravel tipsSnapchat Is Your New Travel Guide

 

Snapchat is your new travel guide 

Next time you plan a vacation or head to a new city will you pick up a guidebook for top city-picks, consult Yelp for a 5-star rated restaurant or possibly check out Snapchat for the best travel tips?

You might wonder how Snapchat – the social media app that is known for its user-generated ephemeral content of videos or photos that disappear after they are played is being used to power tourism as a popular travel app?

Much like Instagram has helped popularize travel photo-bloggers who share photos of their travels on the app, Snapchat captures the here and now through video and photo content, albeit a brief snapshot that lasts no more than 10 seconds.

If you are still unclear about Snapchat and how it’s different from Facebook or Instagram (before their recent addition of a new Snapchat like feature) – there are two ways to post:

* The user can send a snap to their close friends – like a text – but the snap will disappear forever after the recipient opens it.

* The user can upload a snap to their Snap Story, which can be viewed by a larger audience. In Snap Story, snaps can be longer (up to 60 seconds) and each snap is available to view for exactly 24 hours before disappearing forever.

When posting your Snap Story, you can choose to send your post off to the Snapchat team to have your Snap possibly featured on a bigger Snap Story compiled of daily Snaps from anyone in your city. If your post makes it to the list everyone with the app will get to view your adventures for 24-hours straight. The Snap Story is the only part of the app where you can rewatch posts, until they expire 24-hours following the time they are posted.

The unique feature separating Snapchat from other social apps is the inability to reload the image or video once it has been opened. This distinct difference makes sharing difficult. But, that’s exactly what makes it so appealing. The Snap Story feature in particular allows users to broadcast different messages throughout the day.

It’s not just an app for travel bloggers. The app has been adopted by major travel brands. Marriott was one of the first adapters in 2014, and today other brands have effectively used it – Aer Lingus, Air New Zealand, W Hotels and Travel & Leisure are some of the notable users.

Stumble upon channels from top publishers who curate content daily, or watch Live Stories from an event. You can imagine it to be a newsstand on steroids, and at your fingertips. Publishers include the likes of BuzzFeed, MTV, ESPN, Vox, IGN and Vice.

Companies like AEG Live have partnered with Snapchat to feature music festivals across the country from Stagecoach in Indio, CA to Panorama in NY.

For example, if you are promoting the Jazz and Heritage Music Festival in New Orleans – you may share snaps of crew setting up a stage or sound check, fans starting to arrive and then an actual video of the concert. Not only does it help followers feel like they are there participating in the event encourage people to join in on the activity – but it also keeps people tuned in throughout the event and beyond.

In today’s cultural sphere where pop-up shops and secret band gigs are popular, this immediacy of Snapchat is a big part of its appeal.

Tourism boards across the country are starting Snapchat channels promoting destinations like Los Angeles, Dallas and Philadelphia’s tourism board recently launched its Snapchat channel to feature local events and stories.

“A huge part of what we do here is try to give an insider view," said Dana Schmidt, social media director for Visit Philadelphia, "when we can get behind the scenes of a visit or go on a VIP tour around the city to show people what it's really like to visit these places in Philadelphia."

Thanks to social media, people are self-taught experts from foodies to fashionistas. So to be tipped on something that is cutting edge, like a new event, perhaps before it becomes popularized on Twitter or overshared on Facebook makes Snapchat a popular communications tool for the inside scoop on travel hot spots.

Snapchat is your new travel guide 

Next time you plan a vacation or head to a new city will you pick up a guidebook for top city-picks, consult Yelp for a 5-star rated restaurant or possibly check out Snapchat for the best travel tips?

You might wonder how Snapchat – the social media app that is known for its user-generated ephemeral content of videos or photos that disappear after they are played is being used to power tourism as a popular travel app?

Much like Instagram has helped popularize travel photo-bloggers who share photos of their travels on the app, Snapchat captures the here and now through video and photo content, albeit a brief snapshot that lasts no more than 10 seconds.

If you are still unclear about Snapchat and how it’s different from Facebook or Instagram (before their recent addition of a new Snapchat like feature) – there are two ways to post:

* The user can send a snap to their close friends – like a text – but the snap will disappear forever after the recipient opens it.

* The user can upload a snap to their Snap Story, which can be viewed by a larger audience. In Snap Story, snaps can be longer (up to 60 seconds) and each snap is available to view for exactly 24 hours before disappearing forever.

When posting your Snap Story, you can choose to send your post off to the Snapchat team to have your Snap possibly featured on a bigger Snap Story compiled of daily Snaps from anyone in your city. If your post makes it to the list everyone with the app will get to view your adventures for 24-hours straight. The Snap Story is the only part of the app where you can rewatch posts, until they expire 24-hours following the time they are posted.

The unique feature separating Snapchat from other social apps is the inability to reload the image or video once it has been opened. This distinct difference makes sharing difficult. But, that’s exactly what makes it so appealing. The Snap Story feature in particular allows users to broadcast different messages throughout the day.

It’s not just an app for travel bloggers. The app has been adopted by major travel brands. Marriott was one of the first adapters in 2014, and today other brands have effectively used it – Aer Lingus, Air New Zealand, W Hotels and Travel & Leisure are some of the notable users.

Stumble upon channels from top publishers who curate content daily, or watch Live Stories from an event. You can imagine it to be a newsstand on steroids, and at your fingertips. Publishers include the likes of BuzzFeed, MTV, ESPN, Vox, IGN and Vice.

Companies like AEG Live have partnered with Snapchat to feature music festivals across the country from Stagecoach in Indio, CA to Panorama in NY.

For example, if you are promoting the Jazz and Heritage Music Festival in New Orleans – you may share snaps of crew setting up a stage or sound check, fans starting to arrive and then an actual video of the concert. Not only does it help followers feel like they are there participating in the event encourage people to join in on the activity – but it also keeps people tuned in throughout the event and beyond.

In today’s cultural sphere where pop-up shops and secret band gigs are popular, this immediacy of Snapchat is a big part of its appeal.

Tourism boards across the country are starting Snapchat channels promoting destinations like Los Angeles, Dallas and Philadelphia’s tourism board recently launched its Snapchat channel to feature local events and stories.

“A huge part of what we do here is try to give an insider view," said Dana Schmidt, social media director for Visit Philadelphia, "when we can get behind the scenes of a visit or go on a VIP tour around the city to show people what it's really like to visit these places in Philadelphia."

Thanks to social media, people are self-taught experts from foodies to fashionistas. So to be tipped on something that is cutting edge, like a new event, perhaps before it becomes popularized on Twitter or overshared on Facebook makes Snapchat a popular communications tool for the inside scoop on travel hot spots.